PROJECTS
Han Cha

2022
Packaging Design, Branding
Han Cha is a senior capstone project that marks a pivotal moment in my journey as a graphic designer, reflecting both my personal growth and evolving design perspective. Inspired by my experiences as an international student, this project explores the themes of nostalgia and cultural identity.

Rooted in the cherished memory of sharing tea with my family, Han Cha embodies the traditions of tea preparation and the lingering aroma of those moments. Through design, I transformed these personal reflections into a narrative that celebrates my heritage and its influence on my identity. This project represents how cultural appreciation and storytelling have shaped my approach to design over time.

Han Cha bottles; ginseng, plum, barley
Informational postcard
Product website
Branded packaging


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ABOUT

Based in Seoul.
Interpreting context with design.
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