‘Alliance for the Great Lakes’ Case Study

2020
Case Study, UI/UX Design
The Alliance for the Great Lakes is a non-profit organization dedicated to protecting the fresh waters of the Great Lakes through education, research, and leadership. Their work advocates for community action to safeguard this vital resource.

This project reimagines their website to address key usability issues, including unclear navigation, poor user flow, and lack of visual appeal. By enhancing the layout, refining the hero image, and improving content organization, the redesign aims to make the site more engaging and accessible.

The goal was to create a website that better reflects the organization's mission, making their message clearer and more impactful for users.


Overview of interface on various devices
Styleguide
Website layout
Mobile layout
Information architecture
Website analysis (1/3)
Website analysis (2/3)
Website analysis (3/3)




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Based in Seoul.
Interpreting context with design.



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